Have you ever considered how effective web design can be in helping your company reach new heights of success? In this blog, we discuss five London-based website design suggestions that will help you advance your company.
The website for your business is a vital component of it. It gives internet clients a method to communicate with your business. It is crucial that your website is appealing, simple to use, and well-designed whether it is just informative or you intend to offer goods or services on it.
Never assume that a poor website will suffice. Putting time, effort, and money into creating a top-notch website that accurately represents your company will be well worth it.
There are three fundamental tactics to take into account whether you are developing a website from scratch or want to redesign your current one:
- Take on the work yourself
- Employ the services of a professional web design company
- Use templates to build a cookie-cutter site
The decision usually comes down to how much time and money you are willing to put into the project. All three of these options can be a little frightening if you’ve never made a website before.
Hiring a design agency is probably your best choice if you have a sizable budget. This will enable you to get a completely personalized website that aids in giving your business a credible internet presence.
Another choice is to design your website yourself if you want to save money or if you prefer to handle everything yourself. But keep in mind that before you can make a website that is suitable for your company, you will need to invest a lot of time studying about web design.
The third method, which focuses on using templates for your site, offers a decent compromise between working with an agency and doing it yourself. In essence, you use a professionally created template and fill in the details of your business.
This solution is simple and reasonably priced, making it an excellent alternative for almost any organization. It enables you to take use of a professionally created site’s advantages without having to shell out an astronomical sum of money.
Templates also expedite the procedure, enabling you to launch your website in almost no time.
Here are some insider recommendations for Manchester website design that will help you make your website more appealing and grow your business.
1. Components Of Excellent Web Design
It’s not difficult to spot excellent web design when you see it, even if you don’t have much expertise creating websites. You should be on the lookout for these four elements of good design whether you’re utilizing templates or starting from scratch while creating your website:
- a clearly defined grid structure
- Intuitive navigation
- an expertly crafted design
- a mobile-friendly design and features
To help you see how important each of these concepts are to effective design, the following website design advice digs deeper into each of them.
2. A clearly defined grid structure
The phrase “grid structure” merely refers to how the page is organized. Consider it the site’s fundamental structure. It shares some similarities with the fundamental idea behind the rule of thirds in both art and photography. The design comes together beautifully on its own when the grid structure is perfect. An outstanding example of a website built around a neat, consistent grid structure is the one for the tech titan Apple.
You only need to look at how the website’s content is distributed to see the underlying grid structure. Are the margins on each side of the page equal? Is the size of each piece of content in relation to the others on the page? How is the content spaced? You can locate the underlying grid by observing these traits.
You can pick from a wide variety of grid structures. Spend some time examining websites that are expertly created to try to determine what grid system they employ.
For instance, some websites use a typical 12-unit structure while others use a simple four-column layout. Correct grid placement can significantly impact how visually appealing your website design is.
3. Intuitive Navigation
One of the best website design suggestions is to make it simple for people to navigate about your site. If someone visits your website and can’t figure out where to click to find the information they’re searching for, they’ll just leave and go to another site.
For this reason, while developing a website, its navigational structure needs to be one of your top considerations. Create an intuitive navigational framework for your material to get things going.
After that, decide what actions you want visitors to perform once they arrive at your website. Then, devise a navigational system that will assist users in finding the information they require as fast as feasible.
The website of The New Yorker provides a fantastic illustration of superb navigation. The navigation bar is uncomplicated and simple to comprehend. The website also makes use of sticky navigation to make it simple for users to find whatever material they’re looking for.
Make sure your website’s navigation is usable on mobile devices in addition to desktop and laptop PCs. It is crucial to make sure that mobile users can access your material just as effortlessly as those who use conventional PCs.
Any SEO Manchester firm will tell you that having a mobile-friendly website is crucial if you want your site to show up at the top of the search results.
4. Maintain Consistent Branding
Your website’s design should complement the branding of your business. When someone visits your site, they should be able to tell right away that it is a part of your company.
When attempting to develop your brand, consistency is crucial. That entails employing the same logo and color scheme as your other publications or signage. If your business employs distinctive fonts, think about incorporating them into the layout of your website as well to strengthen your brand.
Of course, you should steer clear of any design choices that can hinder the ability to read your material. Making sure that customers can read your pages is crucial. After that, you can take action to ensure that your design is effectively branded.
The bottom line is that you must continue to satisfy your clients. If your visitors have a bad experience, they are very likely to leave.
Even worse, it’s likely that they won’t return. The user experience as a whole must be given top consideration while developing your website because of this.
Look no further than the Y-7 Yoga website to see a superb illustration of branding in action. Their yoga studios feature hip-hop-inspired mantras and candlelight.
This is picked up on by the website, which helps to extend the motif into the online space. This establishes continuity between the online and offline user experiences, strengthening the company’s brand.
5. Make Your Website Mobile-Friendly
Making sure a website can be accessible by mobile visitors is one of the most crucial things you can do when developing one.
Mobile devices are used by more than half of users to access the Internet. Because of this, it is crucial that your website works well when accessed on smartphones and tablets. I’m hoping these incredible website design ideas will make you reevaluate your website and help you take your company to the next level.
Contact Markustudio for further information on the website design hints and assistance with incorporating these modifications onto your own website. a freelance web designer in Manchester offering web design, logo branding, print, SEO, and digital design services.